Bringing a Dream Career to Life

The Need

After a high-powered career in the C-suite at companies like Amazon and Nordstrom, this client was making a bold pivot to her dream role: life coach, advisor, and trusted guide.

She needed a brand and message that captured her depth, credibility, and calling — without sounding like every other coach online.

How We Helped

Through thoughtful, in-depth interviews, we uncovered the heart of her story — her curiosity, drive, empathy, and resilience.

We translated her experience into a clear, human narrative that resonates with those seeking clarity and transformation.

The Deliverable

Website copy and foundational messaging that positioned her as a seasoned, soulful guide with both gravitas and heart.

The ScribblingMadly Magic

We don’t write around people — we write into them. By asking the right questions, listening deeply, and shaping a message rooted in authenticity, we helped her show up online with confidence and clarity. Where others might offer a template, we delivered a mirror.