Better words. Better marketing. Better business.
Jazz up your website and email campaigns with brand stories that draw new customers and boost sales.
Most brands sound … like every other brand
You’re great at what you do. But your message isn’t landing. You know your offer works. But people aren’t buying.
You don’t have a bad offer.
You just need better words to get people to buy.
Whatever you’re selling, keep in mind: People want to feel something
When it comes to influencing human behavior, stories top statistics, and emotion tops logic. We’re just wired that way. We have evolution to thank.
Sure, you can always find the numbers and reasons to justify your decisions, how you behave, and what you buy. But the truth is, people can’t resist a good story.
And you never forget how it makes you feel.
When you align the two, you’re 80% closer to that second look, that donation, that sale, or whatever it is you’re asking people to do.
Let’s write great brand stories and watch the prospects roll in.
Ready to make prospects feel?
Up your persuasion power with the CAP Writing Method
The CAP Writing Method focuses on the three pillars of persuasive writing: Clarity, Authority, and Personality.
Clarity ensures your message is structured and easy to follow so that it lands with impact.
Authority builds trust by showcasing experience, insight, and genuine empathy for the audience.
Personality injects uniqueness, making your voice memorable and emotionally resonant.
Together, these elements create compelling messaging that informs, inspires, and drives action.
The CAP method is how my clients’ copy rises above the noise and earns attention, trust, and engagement.
Hi, I’m Greg. The mad scribbler.
I’m a conversion copywriter with a sharp pen and a soft heart.
I help businesses, coaches, colleges, and creative brands move from confusion to clarity — with copy that connects on a human level.
For more than 10 years, I’ve worked with B2B and B2C giants and bold solo founders alike.
I’ve studied consumer behavior, persuasion, and even the mating rituals of buffalo.
But no matter the industry, I’ve found that effective writing comes down to one thing:
Making people feel something.
Ready to persuade like never before?
Strategist, storyteller, conversion copywriter, raconteur.
Let’s start with killer email campaigns and a website that converts
You want copy that connects, converts, and actually sounds like you. Whether you’re building from scratch or refining what’s already there, you need emails that get clicks and a website that pulls people in.
I’ll help you say the right things to the right people, presenting your brand clearly, confidently, and in a voice that makes them stick around.
Your words, only better
Getting started on your powerful messaging is dead simple
We talk
To clarify your goals and discuss how we can achieve them.
I write
To create your compelling, conversion-focused copy.
Three small steps to a very big difference
You launch
Confident that your words will resonate — and sell.
Imagine having:
A landing page your audience gets.
Email that sounds like you, only better.
Messages so clear that people say, “It’s like you’re in my head.”
A pipeline filled with people eager to do business with you.
Let’s build something together
Explore the possibilities now
Cheeky name, serious mission
Scribbling Madly is a brand strategy and conversion copywriting company.
Establishing rapport with your audience is crucial to building brand loyalty and driving sales.
The entire operation is designed to help you achieve that. We craft messaging that is conversational, informative, and persuasive.
You do your thing. We’ll help you share it in ways that bring the world to you.
