For Content that’s Engaging.
And Maybe a bit Playful, too.
Strategic planning | Web copy
White papers | Email | Coaching
You remember that moment when you were a kid. You had something so exciting to share that you just couldn’t get the words out fast enough. You aced a test. Won a race. Made the team.
You were crazy happy; jumping up and down, even.
But there was no one around to tell. No one was picking up the phone. Finally, you couldn’t keep it inside any longer. You grabbed pencil and paper and start writing. Scribbling madly, as it were.
Remember that feeling?
Now. Channel that level of energy and enthusiasm into a content marketing or copywriting project.
And there you have what I bring to ScribblingMadly.
Don’t get me wrong. Effective professional writing is built from a clear strategy, an understanding of audience, and a skillful use of persuasion. You can get that a lot of places.
We’re talking about energy. The enthusiasm that you generate in your audience will make or break your connection with them.
Maybe not cartwheels-in-the-cube farm enthusiasm, but certainly a level that draws people to you and shows them that you just might have what they need so badly.
So, yes, we’re talking about content with a kick. Words that make you perk up and lean in. That pull you along so that you scroll down, click through, or read out loud just to hear them.
And that, dear reader, is what ScribblingMadly is about. Your source for a more engaging — and, yes, entertaining — voice in B2B communications.
What’s in it for you
People do business with people they feel they know, like, and trust. Effective, engaging content helps people understand who you are, what you do, and why you do it. It establishes your authenticity as a business and your authority in your industry. Ultimately, the right content builds a connection that helps people want to do business with you.
Because you want a better way
Chances are, you’re tired of the play-it-safe, sound-like-the-other-guy, cliched blah blah blah way people talk about business.
You want to stand out by putting your audience first. By speaking their language, and by showing them that you understand them — and that you can help solve their problems.
My samples illustrate these points. Take a look. Then contact me for a free 30-minute consultation. Let’s see what we can work out.
B2B Content Marketing
Websites are a window into your world. Your content must grab your visitors’ attention and convince them you can help them — or not. Attract and intrigue them. Make them want to know more.
Inbound Content / White papers / Guides
Education is a big part of the sales cycle. Your customers need to know the PROBLEM your product or service SOLVES and the BENEFITS of working with you.
Here are a few lead magnets developed to help clients build their authority in their industries and grow their email lists.
- Security ID Verification
Blogging & Thought Leadership
Blogging helps your audience better understand solutions to common problems they face, position you as an expert in your field and build awareness of your brand. I’m equally comfortable writing under my own name, your name, or no name at all.
Few mediums match audio and video script writing as a test of a writer’s skill in tempo, tone, brevity, and urgency.
Everyone loves a story. Sometimes you sell products with stories. Sometimes you sell ideas. And sometimes, you just sell a story itself. You can decide which of these pieces does what.