For B2B writing that reaches the right people.

With the right message.

At the right time.

Plus a little fun along the way.

Content Strategy | White papers & guides | Blogs | Email marketing


Greg’s Resume

Welcome to ScribblingMadly. My name is Greg Reid, and this is the place where marketing professionals and small business owners come for engaging, persuasive content that attracts attention and builds awareness.  

Greg Reid 3

Your Scribbler in Chief

I’m a writing geek. It just kills me to see businesses waste money with poor messaging that misses the mark. 

I started in 2011 with two goals in mind:

    1. Bring a more engaging, informative and, yes, entertaining voice to B2B communications.
    2. To work with other people who do great work that generates great results — and have fun doing it.

Who hires a writer like me?

You’d find me simpatico if you’re looking for any of the following features in your writer’s portfolio:

  • More than 20 years of experience as a content marketer, marketing copywriter, newspaper editor, feature writer and sportswriter.
  • Formal training in the principles of inbound marketing, digital content strategy and persuasive copywriting that converts — and years of practical experience applying it.
  • A knack for generating content that people find engaging and easy to read.
  • A healthy sense of humor and a low tolerance for bullshit.

Poke around my portfolio for a bit. If something catches your eye, I’d love to talk.



B2B Content Marketing

App Websites

Websites are a window into your world. You have something like 4 seconds to grab your visitors and convince them you can help them — or not. Attract and intrigue them. Make them want to know more.

Inbound Content / White papers / Guides

Education is a big part of the sales cycle. Your customers need to know the PROBLEM your product or service SOLVES and the BENEFITS of working with you.

Here are a few lead magnets developed to help clients build their authority in their industries and grow their email lists.

Blogging & Ghostwriting

Blogging helps your audience better understand solutions to common problems they face, position you as an expert in your field and build awareness of your brand. I’m equally comfortable writing under my own name, your name, or no name at all.

Video Scripts

Few mediums match audio and video script writing as a test of a writer’s skill in tempo, tone, brevity, and urgency.

Journalism/Feature Writing

Everyone loves a story. Sometimes you sell products with stories. Sometimes you sell ideas. And sometimes, you just sell a story itself.  You can decide which of these pieces does what.