You need content with verve. Punch. Juice. Zip.
Marketing that’s fun. Worth reading.
And light on bullshit.
I have the thing for you.
Content Marketing Institute
The great folks at CMI published my very first blog submission. Aim high, kids!
Certified Content Marketer, completed advanced training with the leading organization in content marketing.
MFA, George Mason
Studied storytelling with masters of short- and long-form fiction and creative nonfiction.
Content is your first, best chance
… to make an impression. The words you choose and the message you convey are the difference between success and failure.
Your words either pull your audience in, or they shove it away.
Often into the arms of your competition.
People who visit your site — or read your email copy or watch your video — are looking for something.
They want two answers right away:
Do you have what I need?
Should I do business with you?
That’s where your professional writer comes in.
eBooks | White papers | Blogs | Email Marketing
I deliver both long-form content and short-form copy.
LONG-FORM content engages, informs, and/or persuades. Deliverables include website content, B2B eBooks and white papers, blog posts, ghost-written articles, and case studies. Other formats include podcast and video scripting, and some forms of email marketing.
SHORT-FORM copy is a piece of writing that entices action. Immediamente. Sales letters and some forms of email. Landing pages and social media posts. Basically anything that immediately precedes a BUY NOW, MFI HERE, CLICK FOR DETAILS, SIGN UP NOW button.
This versatility gives you two big advantages.
1. Efficiency. The writer who wrote your eBook writes emails, blogs, social media posts, and landing pages that drive prospects to download your eBook.
2. Continuity. Prospects enjoy the same consistency of messaging, voice, and tone across multiple platforms.
How This Works
No two projects are alike in every way. So let’s not spend time going through all the possible strategies, tactics, and services that we could apply to solve your problem.
Here’s my process.
STEP 1: You take me up on a free, 20-minute call to go over what you believe is the problem and what we might offer as a solution.
STEP 2: You complete a detailed questionnaire that will provide the bones of a creative brief/scope of work.
STEP 3: We hop on a call to discuss the brief / SOW so that we both are clear on the parameters of the project.
STEP 4: I provide you a proposal of work and costs associated with the project. Depending on the project, you may have up to THREE options available.
STEP 5: I provide you a contract for signature.
STEP 6: We hold kickoff/discovery call to discuss project details, including timelines.
STEP 7: Once the contract is signed, you make a deposit of an agreed-upon sum, and we get under way.
Truth is, I’m a matchmaker. I help people find other people. Make that the right other people.
The words I choose engage, inform, persuade, entertain, and, in the right situation, maybe even inspire.
For as long as I can remember and for reasons I’ll not bore you with, I’ve been driven to find just the right words. As a sportswriter or newspaper copy editor, as a youth sports coach and at-home parent, as an in-house marketing writer, and as a content marketer and copywriter, I’ve learned to find them.
What that means for you
You want a writer with three gets.
First, the writer gets you: What you’re looking for in writing services, how you like to work, and why you’re doing what you’re doing.
Second, the writer gets your business. Of course, they won’t know your business like you do. You’re the expert. But the writer knows how to get up to speed quickly and isn’t afraid to ask questions.
Third, the writer gets it. They are savvy enough to understand your audience and your needs. They are a partner-for-hire. They are someone you can trust with this valuable work. They’re here to help you succeed.
Are we simpatico? Let’s find out.
You want a writer who plays well with others. Samples in red were created as a subcontractor to Precision Marketing Group.
eBooks & Lead Magnets
Education is a big part of the sales cycle. People need to know the PROBLEM you SOLVE and the BENEFITS of working with you.
Apps & Websites
Websites are a window into your world. Your content must grab your audience’s attention and convince them you can help them. Attract and intrigue them. Make them want to know more.
Blogging & Thought Leadership
Blogging helps your audience. Reading helps them understand solutions, position you as an expert in your field, and build awareness of your brand.
News & Features
Everyone loves a story. Sometimes you sell products and services with stories. Sometimes you sell ideas. And sometimes, you just sell a story itself. You can decide which of these pieces does what.
See something you like?
Get in touch.
Before your competition does.