You need content with verve. Punch. Juice. Zip.
Content that’s fun to read. Worth reading.
And, mercifully, sans bullshit.
We should talk.
Certified in Content, Email, and Inbound Marketing best practices
Certified Content Marketer, completed advanced training and presented portfolio for rigorous review
MFA, George Mason
Studied storytelling with masters of short- and long-form fiction and creative nonfiction
Content is your first, best chance
… to make an impression on your audience. The words you choose and the message you convey are the difference between success and failure. Either they pull your audience in, or they shove it away.
Often to your competition.
People who visit your site — or read your email copy or watch your video — are looking for something.
They want two answers right away:
Do you have what I need?
Should I do business with you?
That’s where your professional writer comes in.
Content Strategy | Websites | White Papers | Email | Blogs
You want a writer with three gets.
First, the writer gets you: What you’re looking for in writing services, how you like to work, and why you’re doing what you’re doing.
Second, the writer gets your business. Of course, they won’t know your business like you do. You’re the expert. But the writer knows how to get up to speed quickly and isn’t afraid to ask questions.
Third, the writer gets it. They are savvy enough to understand your situation, your audience, and your needs. They are a partner-for-hire. They are someone you can trust with this valuable work. They’re here to help you succeed.
This is the part where I try to convince you that I’m a serious, badass content marketer and copywriter. That I’ve advised presidents, dined with royals, was a star quarterback in college, and I gave the world the word, “bougie.”
No such luck.
Truth is, I’m a matchmaker. I help people find other people. Make that the right other people.
I match sellers with buyers, buyers with sellers; people who need information with those who have it; performers with audiences, helpers with people who need their help.
And I do it with written words. Words that engage, inform, persuade, entertain, and, in the right situation, maybe even inspire.
For as long as I can remember and for reasons I’ll not bore you with, I’ve been driven to find just the right words. As a sportswriter or newspaper copy editor, as a youth sports coach and at-home parent, as an in-house marketing writer, and as a content marketer and copywriter, I’ve learned to find them.
The journey is a study of both art and science. It’s taken me to graduate school, where I studied fiction writing with masters of the craft. I’ve studied scriptwriting, dramatic writing, and I devour more books a year on persuasion and marketing than I’d care to admit.
I’ve earned a content marketing certification, and I’ve studied inbound, email, content, and inbound marketing with HubSpot Academy, among a half-dozen other online courses on white papers, persuasion, and the like.
As I write this, I’m knee-deep in the world of conversion copywriting as a student in Copy Hackers’ Copy School, Joanna Wiebe’s seemingly bottomless well of wisdom, systems, and templates.
OK, you’re saying, so Reid’s a writing nerd. He’s a serious professional but he’s not afraid to have fun along the way. What’s all this mean to someone like me, who needs a great B2B content writer?
Here’s what it means: You reap the benefit of all that learning and experience.
Take a look at my portfolio. You won’t find photos of me standing with royals or presidents. But you will see some pretty good work.
Find something you can use? Get in touch.
You want a writer who plays well with others. Samples in red were created as a subcontractor to Precision Marketing Group.
Apps & Websites
Websites are a window into your world. Your content must grab your audience’s attention and convince them you can help them. Attract and intrigue them. Make them want to know more.
White Papers / Lead Magnets
Education is a big part of the sales cycle. People need to know the PROBLEM you SOLVE and the BENEFITS of working with you.
My God no. Posts on writing, marketing, books, comics, mixed in with the occasional slice o’ life.
News + Feature Writing
Everyone loves a story. Sometimes you sell products with stories. Sometimes you sell ideas. And sometimes, you just sell a story itself. You can decide which of these pieces does what.
Ghostwriting & Thought Leadership
Blogging helps your audience. Reading helps them understand solutions, position you as an expert in your field, and build awareness of your brand.
Script writing is an art. Few mediums match audio and video as a test of a writer’s skill in tempo, tone, brevity, and urgency.