The Need
Bauer Hockey, a trusted global leader in hockey equipment, wanted to explore a new approach: educational content marketing.
Departing from their typical direct-to-consumer strategy, they aimed to connect with buyers looking to understand gear before purchasing — parents, players, and coaches alike.
How We Helped
We developed a series of blog posts that explained the how and why behind hockey gear—what it does, how it's built, and how to choose and use it wisely. The focus: education first, with trust as the end goal.
The Deliverables
A suite of informative, approachable blog content that positioned Bauer as both expert and ally — helping readers make smart, confident buying decisions.
The ScribblingMadly Magic
As a former sportswriter, youth coach, and hockey fan, I knew this audience from the inside. That perspective shaped content that didn’t just inform; it resonated. No hype, no jargon. Just real help, written with authority and heart.