The Need

A Midwest-based chemical manufacturer needed a website to grow its white-label business. Their customers — distributors of soaps, lubricants, and automotive fluids — were frustrated with rigid suppliers and poor communication.

Diversified Chemical stands out by taking on jobs others reject and delivering them with accuracy, flexibility, and old-school reliability. They needed a digital presence that reflected that.

How We Helped

As a subcontractor to a national agency, ScribblingMadly interviewed the owners and immersed in daily operations.

We rewrote the content using the StoryBrand framework to reflect their real strength: solving customer problems others avoid — like poor communication, bad formulas, and missed deadlines.

The Deliverable

A sharp, story-driven 6-page website positioning Diversified as the reliable, flexible partner their customers need.

The ScribblingMadly Magic

While competitors shy away from custom, odd-sized, or small-batch jobs, Diversified leans in.

We gave voice to that difference — clarifying their value, capturing their personality, and building trust with every word.