Services

Effective marketing relies on your ability to share clear, simple language and a spot-on brand voice consistently across your platforms and tools. Here’s where Scribbling Madly does that best.

  • Lead-gen content

    Few assets build your brand’s authority and generate more good will among your audiences as well as free value-packed assets. They keep your brand top-of-mind as the expert in your field.

    I specialize in:

    Blog posts

    White papers

    Email campaigns

  • Optimized web copy

    Your web presence is your sales team on the screen. It reveals who you are, what you do, and how you can help your audiences achieve their goals. Is it really that big a deal? Yes.

    Let’s get the most of your messaging with:

    Content audits

    Website copy development

    Landing and sales page creation

Portfolio

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Message strategy consulting.

Marketing and sales folk will tell you all the time: their jobs are made so much easier when everyone in the organization is using the same messaging, writing style, brand voice and the like. Here’s an example of one company’s writing style guide. Seinfeld fans will snicker at the faux company name in this sample. But chances are good you’ll see the content is a real asset.


Educational lead-generating content.

Diversity, equity and inclusion initiatives have taken off in recent years. (Thankfully!) Not too long ago, though, the idea was new to corporate leaders. By sponsoring the development of this ebook, Quantum Workplace, one of the leading employee engagement platforms on the market, did a masterful job in spreading the word about what DEI is and why it is so important for corporate leaders to embrace its principles.


Optimized website copy.

Centivo is a startup that helps employers provide employees affordable access to quality healthcare. They needed help boiling down complicated ideas into simple language and a friendly tone. Here’s what that looks like as a website.

“[Greg] is very responsive to feedback, asking clarifying questions to make sure he understands and can come back with an even better product.”

— Kristen Ryba - Brand Strategist, Quantum Workplace

“Centivo became nimbler at posting quality content with Greg’s help, especially blog posts and bylined articles.”

— Bruce Lee - Public Relations Lead, Centivo

Why risk meh when you can go for wow?