Determining what to say
and how to say it
Content marketing and copywriting services
Opening conversations and closing deals
The web runs on words.
You can bet your iPhone on it.
Words tell the world who you are and what you’re offering.
Words attract the people who most want or need what you have to offer.
And words are the currency that turns prospects into customers and customers into raving fans.
Sometimes, business owners and marketing pros like you need help crossing the divide between ‘good enough’ to ‘as good as it gets.’
And your organization is feeling it.
Luckily, you can find people out there who are scribbling madly, writing the just-right words that will make your messaging stand out.
Words and tone matter. A lot.
You know outstanding content marketing and copywriting when you see it.
Or, more to the point, when you feel it.
It hooks you in. Maybe it makes you laugh.
When done right, it makes you want to learn more.
And at its very best, good writing moves you out of a business transaction and into a conversation about solving the problem that brought you online in the first place.
Content marketing gets three times the leads of paid search advertising. And about half of customers will consume three to five pieces of content before talking to a sales rep.HubSpot’s Ultimate List of Marketing Statistics for 2019
So why is it so hard to write your marketing and sales content? Why do you get queasy when you sit down to write the pieces that you know will help your business grow?
If only you could find a freelance writer with the chops to write the copy your business needs and deserves.
When ‘good enough’ isn’t anymore
Few aspects of your business are more important than getting your brand messaging right — and getting it in front of the right people. After all, if people aren’t clear on what you can do for them, they’re gone. They’re off to find someone who is.
It’s a simple fix: Get your messaging right. But it’s not necessarily an easy one.
That’s why your best move really is to bring in a professional writer with experience in both content marketing and copywriting.
Their background in content marketing helps you map and execute your inbound strategy — or at least understand the bigger picture — ideas and tactics you have in place. A writer with a background in copywriting helps you to sharpen the language you use to inform and persuade your audience.
The Scribbling Madly promise
When you partner with Scribbling Madly, you’re getting more than a fun, professional, and highly motivated pro writer in you your corner. You’re partnering with an experienced and highly trained marketer. One with a library of highly effective writing formulas, templates, and project plans at their fingertips.
One with the know-how to help you map a strategy for your writing projects, and then take charge of executing it.
And one without the overhead of a larger agency.
Your messaging will be easy to understand, give your audience value, and it will be stated in the appropriate tone. As is the case with everything I write, your project will be built on these three pillars of effective communication:
o Solid research that reveals your audience’s precise wants and needs
o Proven best-practices for creating effective inbound marketing content
o Time-tested copywriting tactics that move readers to the next step
Clarity tops cleverness and simplicity trumps trendy.
I’ve built my company on being that writer for dozens of marketing pros, editors, creative directors, and business owners.
Three short steps
You are now three simple steps away from getting the help you need to get rolling on your next marketing project.
Check out my portfolio page. You’ll get a sense of the services I can deliver for you.
Book your FREE 15-minute consultation call. This allows us to get aligned around your vision, goals, and timeline for the project, including your anticipated budget.
Review and approve my proposal.