Content Strategist | Copywriter | Raconteur
Hi there, I’m Greg Reid. I’m a former news editor, sportswriter, and marketing copywriter turned freelance B2B content strategist and copywriter. Here’s a little about me.
Leading up to my time as a freelance writer, I spent about a decade with marketing communications firms in Washington, DC, and another decade working on the sports desk of a top news media company in Maine. I loved the fast pace, the relentless drive for accuracy, and the sense of teamwork the job requires. Working nights and weekends gave me the opportunity to spend time with my kids as they grew — an opportunity too few parents get to enjoy.
Along with my relentless attention to detail and my natural love of research and writing, I’ve always been intrigued by messaging — how effective communication influences both individuals and society as a whole.
In 2003, while still working nights, I began a master’s level course in personnel and project management: I volunteered to coach my daughter’s soccer and lacrosse teams. When she aged-out, I took on my son’s soccer teams. After fifteen years, four clubs, and thousands of hours of planning, managing, and coaching, I’ve hung up my clipboard. But the knack for effective communication and project management remain.
In 2011, I left the sports desk for freelance writing. My projects were a mix of sportswriting, magazine feature writing, and my first taste of content marketing. I wrote a range of content for both HIMSS, a major trade group for healthcare IT professionals; and CIEE, a leading provider of study-abroad programming. I went in-house briefly with CIEE and that’s where I got my real start in content marketing and copywriting.
In 2017, I relaunched my freelance career and began bolstering my expertise in writing and editing with coursework in the principles and best practices of content marketing. I completed Copyblogger Media’s rigorous certificate in content marketing in August 2017. I’ve continued to study my craft through online programs with Hubspot Academy, AWAI, CopyHackers’ Copy School, and digital marketing experts like Ray Edwards, Ed Gandia, Nick Usbourne, John Lee Dumas, and Belinda Weaver.
Because of my long career in editing and writing sports, I bring a distinctly conversational tone to projects. While working within brand guidelines, I strive to generate writing so good that readers don’t even realize that they’re reading business content. Afterall, the goal is to inform, entertain, and, when appropriate, persuade. Each of those actions begin with a conversation.
This style of writing is extremely helpful to SaaS companies, where engagement, storytelling, and the clear expression of a product or service’s benefits that serve human needs are so important. I find these projects the most interesting and rewarding.
When I’m not scribbling madly, I love to workout, recover from workout injuries, and spend time with my family here in Portland, Maine. I watch soccer whenever I can (English Premier League, MLS) and learn life lessons daily from my energetic brindle boxer, Dempsey. I’m an avid reader of literary fiction, Bronze Age comics, and just about anything to do with writing except poetry and some-assembly-required instructions.