I’m Greg Reid, a content and copywriting expert

Good writing speaks to people the same way trusted friends speak to each other. It informs, entertains, and persuades. 

It can be causal in tone, lighthearted … even fun in the right circumstances. 

Light on the bullshit and heavy on authenticity. 


Before building ScribblingMadly into a successful content and copywriting business, I spent years as a journalist. I wrote features, covered sports, and edited others’ work for accuracy and clarity.

I did this work at night, mostly, which let me work around my kids’ schedules when they were young.

After about a decade, I started picking up marketing projects again. That’s when I realized everything right about journalism transferred well into content marketing and copywriting: accuracy, clarity, sourcing, interviewing, understanding the audience’s needs, that sort of thing. 

 Soon enough, I made the jump and never looked back.

I’m something of a training nut. Online certification programs give me a digital marketing framework on which to hang all I’ve carried over from journalism and wisdom I pick up just about every day.   

Has this approach paid off? The proof is in my clients’ projects. You’ll find it in their resource libraries, on their websites, and across their email campaigns.

That’s the beauty of working with words. The more you write, the better you get.


I’m a Mainer by choice, living in Portland with my wife, two college-aged kids, and our boxer. 

I spend my days writing content, listening to podcasts, writing web copy, boring my kids with 80’s-era trivia, writing email copy, shouting where-the-hell-is-the dog’s-collar, and editing content, web copy, and email copy written earlier.

I’ll never pass on reading long literary novels or Marvel Comics from the Bronze Age. 

I love training with weights, recovering from weight-training injuries, hiking the Maine coast, and writing fiction. 


The site name Scribbling Madly comes from my childhood dream of writing and illustrating comic books. You could find me anywhere I could lay my paper pad, writing out storylines, drawing covers, splash pages, and panels.

Swap that drawing pad for a laptop, and I figure that I didn’t miss that dream by much.

I have a Master of Fine Arts degree in fiction writing, and as an undergrad, one summer I was an intern at the New England Patriots’ training camp.

People lose interest when they learn that this was long before Tom Brady came along.

Weird, right?


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