Content Strategy | Copywriting
For what to say and how to say it
Opening conversations and closing deals
The web runs on words.
Bet your iPhone on it.
Words tell the world who you are and what you’re offering.
Words attract the people who most want or need what you have to offer.
And words are the currency that turns prospects into customers and customers into raving fans.
Words and tone matter. A lot.
Sometimes you need help crossing the divide between ‘good enough’ and ‘as good as it gets.’
It’s not like you don’t know outstanding content and copywriting when you see it.
Or, more to the point, when you feel it.
It hooks you in. Maybe it makes you laugh.
When done right, it makes you want to learn more.
And at its very best, good writing moves you out of a business transaction and into a conversation about solving the problem that brought you online in the first place.
Content marketing gets three times the leads of paid search advertising. And about half of customers will consume three to five pieces of content before talking to a sales rep.HubSpot’s Ultimate List of Marketing Statistics for 2019
Your secret advantage in plain sight
Too few businesses invest the time and resources into leveraging the power of clear, targeted messaging. Sure, evidence of good writing is overwhelming. That alone should make getting it right a top priority.
There’s still a gap between knowing what to do and actually doing it.
The Content Marketing Institute notes:
59% of B2B content marketers don’t have a documented content strategy
69% of top-performing B2B content marketers do
50% of B2B marketers outsource content creation
And then there’s this kicker:
According to iContact.com, nearly 60% of marketers cite email as their biggest source of ROI.
Which brings us to the worst-kept in marketing: Getting your messaging right requires hard work and focus — not unlike the act of creating good writing itself.
No wonder the thought of writing your own content gives small business owners and busy marketing pros like you a headache.
With so much else to do, who has time for that? … Or the energy?
People who appear to be scribbly madly, that’s who.
The Scribbling Madly promise
When you partner with Scribbling Madly, you’re getting more than a fun, professional, and highly motivated pro writer in you your corner. You’re partnering with an experienced and highly trained marketer. One with a library of highly effective writing formulas, templates, and project plans at their fingertips.
One with the know-how to help you map a strategy for your writing projects, and then take charge of executing it.
And one without the overhead of a larger agency.
So what do you get with Scribbling Madly?
At the very least, you’ll get an effective project built on these three pillars of effective communication:
o Solid research and discovery that reveals your audience’s precise wants and needs
o Proven best-practices for creating effective inbound marketing content
o Time-tested copywriting tactics that move readers to the next step
I’ve built my company on being that writer for dozens of marketing pros, editors, creative directors, and business owners.
Three short steps
You are now three simple steps away from getting the help you need to get rolling on your next marketing project.
Check out my portfolio page. You’ll get a sense of the services I can deliver for you.
Book your FREE 15-minute consultation call. This allows us to get aligned around your vision, goals, and timeline for the project, including your anticipated budget.
Review and approve my proposal.